Today, many retailers try to outsource their telemarketing to an expert team.  It is the right option for a number of reasons.  Do you wonder if outsourced telemarketing can work for your dealership?

Cost effective.

Hiring a third party company for telemarketing is one of the best approaches to increase vehicle sales and workshop bookings for both small and large dealerships.  When you have a large in-house sales team in the showroom, it becomes too expensive to have a matching bank of trained telesales exec’s to keep up with the on / off demand.

Outsourced telemarketing, with a specialist company is a solid investment and, frankly, it is cheaper than any other marketing method.

Skilled workforce.

The ability to communicate over the phone makes telemarketing successful. Hiring a third party telemarketing expert means that you are getting telemarketers who are well versed and trained in the art of motor trade customer contact over the telephone.  Well-motivated and experts in getting results.

Flexibility.

Telemarketing is not only about calling leads, but also shortlisting potential customers – looking to buy within the next couple of weeks from the tyre kickers not really looking to buy until the autumn.

Cymark can dedicate time, flexibly, to make the telemarketing calls when they need to be done. When they are most convenient for your customers and when they are likely to give you the best return.  To achieve this you want an experienced and skilled telemarketing company to work with you.

Greater sale conversion.

Successful retailers are linking their internet and telephone enquiries, first to an immediate response sales executive in the showroom, then on to a trained team who can qualify properly, find the hot spots that will convert a prospect to a customer.  A skilled customer support representative contacting a customer helps generate a sale and improves the conversion rate for the whole team.

Return on Investment.

A major advantage of outsourcing telemarketing is that both objectives – sales today / sales tomorrow – can be measured from the very beginning.  Outsourcing your telemarketing services will both authenticate what your true conversion rate is, from engaging with customers as a third party, and see that identified opportunities are followed up and converted.  Every metric and analysis is important and makes the whole sales team generate greater success.

Challenges of outsourcing telemarketing.

Since your telemarketing operation will be handled by a third party company, direct supervision may become a bit challenging. Choose a third party partner with the ability and the correct experience becomes vital.  A specialised telemarketing company that offers relevant analysis and metrics is an incredible thing to have.

Language limitations.

Is it right for you? It is important to make sure the language spoken is compatible with the target audience, is this the voice that the customer is expecting to hear? A customer from the north west is more likely to trust either a non-geographic or northern accent.  A good third party provider will have trained telemarketers that are clear and professional.

Confidentiality.

Data protection and GDPR are key. Ensure you speak to a third part company that has a long experience of working with, and protecting, your most valuable asset.  Your sales data and prospect data.

Do they work with people you know, not flaunting their own customer base may be important, if they preserve the confidence of their own clients, they are likely to preserve yours.

The plan.

Outline what you expect to see from the collaboration. How you expect the success’s and failures to be communicated back to your own management team.  Don’t get tied into a long term contract, can you engage the company on a month by month basis.  Are they confident enough int heir own ability to do that.

Conclusion.

The increasing number of retailers that are opting for outsourced telemarketing is proof that dealerships understand the advantages and benefits.  The rapid pace of technology within the motor trade, new products, new drive trains is making showroom executives time ever more precious.

Outsourcing with either an in-house team or outside agency, finding a company that can both save you money, increase your conversion rate and reduce you liability.

Get in touch with us at info@cymark.co.uk or sales@cymark.co.uk to learn how to maximise your conversion rate and be on top of the trends.