Initially developed with multi-national dealer group during the 1990’s, the Cymark lost sale / enquiry follow up programme is designed with two specific aims in mind : To stop customers falling through the net after the sales executive has given up on the enquiry; To identify stength’s and weaknesses across the team when following your sales process.

If there is a limited number of customers available, then you need to increase your conversion rate. You can cast your net wider and wider, getting more enquiries from the four corners of the country, but you then lose out on servicing business. Maximise your own DAR.

Send us your email address and we will return an example set of results retailers get every month through selling more cars.

A little more information –

“You really need to see the Cymark lost sale process. Looking online just won’t do it justice. If you run a showroom, then getting Guy to call in and show you the programme will be the best 45 minutes you spend this month“

The entire lost sale / enquiry follow-up programme is completely flexible. But we only want one thing. We want your team to sell more cars. Even if that is just another two this week.

Cymark makes event appointment booking calls as well. How does lost sale follow up compare with event calls?

If you don’t use Cymark for your event calls you might have the following discussion.

In sales management we all get excited about the big events. How many appointments did we make – great – how many people actually turned up – good, not great, but good – and how many cars did we sell – Good.

How much did the last event cost? HOW MUCH!

If you ran an event and you sold 18 cars (or 18 cars more than you would have sold anyway), was it a good event? And that event might have cost you £5,000.

The enquiry follow-up / lost sale programme from Cymark will sell a lot of cars and cost you a lot less. Month in, month out.

As an example – here are three manufacturers that we make enquiry follow up calls for. How much, roughly, a retailer pays each month and how many sales that gave them.

The monthly cost is ‘starred *’ above because the monthly cost varies, depending upon how many enquiry you receive and we follow up. But you can cap this amount. Everything is flexible.

And before you dismiss the number of sales. Multiply the numbers above by 10.

Take Volvo for example – £425 cost x 10 = £4,250. And 6-7 sales x 10, is then 60 – 70 sales. Now would that be a good event?

Plus, you can turn it off / turn it on whenever you need to.

“It is the best sales process for a busy showroom I have seen in over 30 years.”

If you want information on the way Cymark makes event appointment calls, click on the RETAIL button at the top of the page.

If you would like some more information on lost sales – admin@cymark.co.uk 01423 501234