Looking for telemarketing to make new service bookings? Contact lapsed service customers or make post service follow up calls (CSI standards)?

Cymark has a number of different programmes for franchised retailer aftersales departments. On the telephone side we have experienced researchers who make service booking calls and CSI post service follow up calls.

We have an online email portal that allows us to email customers who weren’t contactable 24 hours after their service.

For the parts department we can combine an online database with email marketing and telephone researchers / telemarketers to develop your own parts customer and prospect database.

An overview of the different services –

Lapsed and Overdue Service Bookings.

What level is your aftersales retention?

Your service receptionist – probably like the sales exec’ with their list of cold calls to ring – could be staring at a list of overdue customers that they just don’t want to call.

Service reception is a very difficult job at the best of times, the opportunity of being told “No, go away” is not something aftersales staff look forward to.

Let your team pick up the low hanging fruit. The easy, well known customers.

Then Cymark can call the rest to make extra service bookings..

And Cymark can keep calling until they answer.

We only charge if we actually get through to someone, so we are motivated. No charge for duplicate records. No charge for all the voice mail messages we leave. We speak to the customer and make the booking or we report back to the aftersales manager why, exactly, the customers are going elsewhere.

Working across so many sites we can give guidance through comparing one site with another.

Post Service Follow Up.

Often a manufacturer standard, or a service manager wanting to make sure that the team are doing everything that is expected of them.

100% of customers will be followed up within 24hrs (or 48hrs as required).

Customers not answering will be emailed ‘saying’ we are just making a Customer Care call and “Sorry we missed you.”

Detailed reports and analysis covering everything a customer says.

If you want to increase the number of hours sold in the workshop each week or improve your manufactures KPI score, then contact Cymark – admin@cymark.co.uk

Are you looking to make a major step up from the generic parts vans. ‘driving around your patch’ level of Parts department marketing?

Cymark can help develop your parts turnover 100%, 200%, 400%. We have seen the results.

• Contact your key buyers every week / month / 3 months by telephone – you choose

• Build and develop your mechanicals database, get email addresses and contact name.

• Create a bodyshop database, with email addresses.

• Email these key contacts every week, 10 days, month on your behalf with the latest offers.

• Marketing Borderline and manufacturer specific trade clubs.

We cannot emphasise enough how successful this programme is. We make all the calls, update the database (that is completely owned by you, not shared with every other retailer in the area) and send out the emails on your behalf.

If you want to seriously develop your parts department speak to Cymark – admin@cymark.co.uk