Had quite a sobering reminder this week.

Like most companies we send out email updates, newsletters etc to former customers / collegues etc.  We aren’t a retail business, instead a business consultancy within the Motor Trade so my own subscriber list is thousands not millions.

By accident, our admin team sent out this weeks “Have a good September 1st” email, but instead of using the latest subscriber list they picked my own list from Spring 2020.

58% of my former colleagues and contacts are no longer there. Some 4,500 senior managers in the Motor Trade.

A lot of statistics will tell you that people move every 4-5 years, we have had a pandemic, blah blah.  But mainly that is to sell the “updated industry list” they are trying to push.

I know people change jobs, but the Motor Trade is quite a family – sometimes a pretty dysfunctional family -, you might move jobs, but often with the same retailer, or certainly within the same group. You have just moved branch. Or quite commonly, returned to a group you were with originally.

So 58% gone, seeing it in one go is quite sobering.  I hadn’t noticed it as we update our database and subscriber lists on a rolling basis, happily we have the telesales staff that can call the bounced emails to update the current managers details each week.

If you’re marketing cars and vans to local business and fleet buyers then your database probably went through the same changes as mine and need to have a chat with our data team to see how we can help.  They have been making B2B marketing and research calls for over 25 years, and know how to do it.

I know every time they update my database they generate new opportunities for me to call and introduce the marketing services of Cymark.  If we can be of help, drop me an email or DM.

#B2B, #telemarketing, #teleresearch