Do you need to close as many of those EV opportunities as possible before the latest EV reports reaches the mainstream motoring press?

Just this week, Bloomberg New Energy Finance (BNEF) answered a simple question, “When will electric cars be cheaper than ICE models?”.  We aren’t 100% sure who asked the question but their response was interesting.

BNEF :  “Well if you count the whole life costs of the car, you could say that is now.  But, looking at manufacturing, we expect EV’s to be just 10% more expensive than their equivalent petrol engine model by 2027.”

Again, more great news for the buying public.  At last the future of motoring comes back into the reach of so many small car buyers.

But TODAY, you need to make the most of all those EV enquiries.  What if they dry up, waiting for these new 10% cars to arrive.

If Bloomberg are to be believed, and why not they are one of the largest financial institutions in America, then would you pay today, what is roughly a 40% over charge for some models, or would you buy something short term and wait it out.

Sure, there are some exceptions.  The new Volvo EX30, when it arrives will be just £34k, only slightly smaller than the existing XC40, but starting price is exactly the same.

A bit like shrinkage in the supermarket, maybe that 10% was the packaging size.

If more manufacturers follow this Swedish lead, then perhaps the 10% models will be here sooner rather than later.  However, looking at the other prestige models, the current line up’s all seem to be focused on the more expensive models.

We can only wait.

If you have rising manufacturers targets, that include EV sales you need to convert as many of those EV enquiries as possible with different enquiry management programmes like Cymarks Lost Sale and Enquiry Follow-Up programmes, both improve conversion rates.

Roll on the 10%.  

#ev, #volvo, #ex30, #bloomberg