Telemarketing to generate customer interest and get more people into the car showroom. Since 1995, Cymark has been working with retailers to streamline their data and send out targeted direct mail pieces. Both printed and digital mail pieces.

We the make Showroom Event Calls to book customers into appointment time slots for your sales team.

For Qtr1 2024, we decided to hold our call charges at £1.63 per record supplied.

A recent campaign generated over 100 appointments and sold 96 cars. From just 1,800 records.

Enticing more customers to call you, through a marketing campaign. Or making outgoing prospecting calls to make sure they read the campaign you sent them. The reason is the same. The more people that enquire about a car, the more cars you sell.

But by targeting your data you can contact 300 records and not 4,000 when you want to. If your manufacturer has an extra £2,500 off a particular model, do you really want to hit the entire database? Or just those that are likely to be interested this time around. Many marketing companies are only interested in the numbers.

You could try and make the calls in-house, unfortunately telesales is a job that sales executives across the country loath. As former showroom sales exec’s ourselves we all remember being given the list of 50 customers to call before our cold slice of pizza was handed over on a prospecting night.

It’s amazing how many people, when the sales exec’ finally made the call, had – Gone out; Were about to go out; Or had just bought a caravan!

As a face-to-face specialist, sales executives will often say anything to get out of making these calls themselves.

For a sample set of results, from live event campaign, send us your email address below and see exactly the return you are likely to get.

A little more information

See our pages – Who are Cymark or more details on Telephone Appointment Generation or are you looking to Improve Conversion Rates or ensuring existing customers are contacted to improve Customer Retention.