For over 25 years, Cymark, has doing just that. This January we completed twice as many telemarketing campaigns, for event appointments, as 2023.
Our team can make event / campaign appointments or follow up customer enquiries and lost sales, to improve the sales conversion level. (By turning some of those lost sales into real sales).
No long term contracts. No minimum monthly numbers or charges. Proven and used by individual dealerships, national groups and vehicle manufacturers centrally.
“Isn’t it just a waste of money?”. Not by a huge margin. Every enquiry follow up programme Cymark runs for retailers makes money. If your PPU is £1,500 and you sell 6 cars you wouldn’t have before (but the programme cost you £400) then you are making a considerable return. Have a look at the downloads below.
Since 1995 Cymark has only worked for the Motor Trade. We know how to make successful customer calls to make retailers improve their conversion rates.
2024 Update. The level of enquiries retailers are seeing rose at the beginning of 2024, but these enquiries are not converting to as many, or as profitable, sales as they once were.
*FREE* Download one of the free examples of the campaign appointment programme or the enquiry follow up programme. Then give us a call.
Sales Conversion.
Importantly, increasing the number of sales from any opportunity.
Two ways to sell more cars. Either get more showroom appointments and increase the number of opportunities. Or improve the conversion rate of those that do enquire.
If there is a limited number of customers available, then you need to increase your conversion rate. You could cast your net wider and wider, getting more enquiries from the four corners of the country, but you then lose out on servicing business. Maximise your own DAR.
Your marketing department will have lots of statistics surrounding your advertising and web traffic. But do you really know what happened to the potential customers that did come to you, actually made an enquiry, but didn’t buy? Shouldn’t you have the same level of details and analysis from those customers as well? Don’t get half a picture.
No pressure. Drop me your email and I can show you how many additional sales retailers are making from the Cymark programme. What have you got to lose?
A little more information –
How does enquiry follow up compare to campaign appointments>
“You really need to see the Cymark lost sale process. Looking online just won’t do it justice. If you run a showroom, then getting Guy to call in and show you the programme will be the best 45 minutes you spend this month“
Volvo Dealer. Yorkshire
The entire lost sale / enquiry follow-up programme is completely flexible. But we only want one thing. We want your team to sell more cars. Even if that is just another two this week.
The entire lost sale / enquiry follow-up programme is completely flexible. But we only want one thing. More sales.
Cymark makes event appointment booking calls and enquiry follow up calls as well. How does lost sale follow up compare with event calls?
If you don’t use Cymark for your event calls you might have the following discussion:
In sales management we all get excited about the big events. How many appointments did we make – great – how many people actually turned up – good, not great, but good – and how many cars did we sell – Good.
How much did the last event cost? HOW MUCH!
If you ran an event and you sold 18 cars (or 18 cars more than you would have sold anyway), was it a good event? And that event might have cost you £5,000.
The enquiry follow-up / lost sale programme from Cymark sells a lot of cars and cost a lot less each month. Average monthly spend – £400 – number of cars sold – 6 on average every month.
“It is the best sales process for a busy showroom I have seen in over 30 years.”
Land Rover Retailer. West Midlands
If you want information on the way Cymark makes event appointment calls, click on the RETAIL button at the top of the page.
If you would like some more information on lost sales – admin@cymark.co.uk or call 01423 501234